Import & Logistics
Understanding MOQ: Minimum Order Quantity Explained
By Editorial Team5 min read
Why suppliers set minimum order quantities, how MOQ affects your cash flow and when you can negotiate it.
What MOQ means
MOQ is the smallest quantity a supplier will sell in one order. It covers the supplier's handling cost and makes small orders worthwhile for them.
Can you negotiate MOQ?
Often, yes. Suppliers may accept a lower MOQ for a first trial order, if you pay a slightly higher unit price, or if you combine several products in one order.
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Frequently Asked Questions
Is MOQ per product or per order?
It depends on the supplier. Always ask, and get the answer in writing.